The worldwide market for batter and breader premixes is projected to expand from US$ 2,082.38 million in 2019 to US$ 3,255.06 million by 2027, reflecting a compound annual growth rate (CAGR) of 6.1% from 2020 to 2027.
During the forecast period, North America is expected to hold a significant portion of the global batter and breader premixes market. The rising demand for premium meat products is a key factor propelling the growth of this market. Batter and breader premixes serve as food coatings that enhance the flavor and texture of meat, poultry, fish, and seafood, while also helping to retain moisture during frying or grilling. These premixes have been found to provide greater consistency in meat products, improving both taste and visual appeal. The increasing consumer health concerns, such as obesity and elevated insulin levels, have led to a higher demand for chicken, which is considered a lower-calorie option compared to beef, pork, or lamb. This shift in dietary preferences has influenced the consumption of chicken in Western cuisines, prompting many fast-food and quick-service restaurants to feature battered chicken items like chicken breast fillets, nuggets, drumsticks, wings, patties, chalupas, kiev, fried chicken, and karaage.
In terms of application, the meat and poultry sector dominated the global batter and breader premixes market in 2019. The demand for these premixes has surged due to the increasing global consumption of meat and meat products. This rise can be attributed to the growing trend towards healthy eating, as well as the availability of meat, which is rich in essential micro and macronutrients. Batter and breaded products typically consist of meat protein at their core, enveloped in a cereal-based coating. These premixes find diverse applications across various chicken, pork, and beef dishes.
Key players in the global batter and breader premixes market include Blendex Company, Bowman Ingredients, Bunge North America, Inc., Coalescence LLC, House-Autry Mills, Kerry Group, McCormick and Company, Inc., Newly Weds Foods, Showa Sangyo Co., Ltd., and Solina Group.
Currently, many regions worldwide are experiencing lockdowns due to the COVID-19 pandemic. In numerous affected countries, social distancing and isolation measures have been implemented. The reduced production of goods and commodities is adversely affecting the growth of the global batter and breader premixes market, as demand for these products has declined in recent months. The restrictions aimed at controlling the spread of COVID-19 are particularly impacting the food and beverage industry, primarily due to disruptions in supply and distribution chains. Furthermore, overall limitations on manufacturing processes, research, and development activities are constraining the global batter and breader premixes market.
The overall size of the global batter and breader premixes market has been determined through a combination of primary and secondary research methods. The research process commenced with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. This approach also aims to provide an overview and forecast for the global batter and breader premixes market across all segments and regions. Additionally, numerous primary interviews have been conducted with industry participants and experts to validate the data and gain deeper analytical insights into the subject. Participants in this process include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the global batter and breader premixes market.