Sparkling Water Market Size, Trends and Growth Analysis by 2027

The global sparkling water market is projected to expand from US$ 23,271 million in 2021 to US$ 55,298.58 billion by 2028, reflecting a compound annual growth rate (CAGR) of 11.7% during the period from 2021 to 2028.

The surge in demand for sparkling water can be attributed to its numerous health benefits, which include aiding in weight management, enhancing digestion, and providing superior hydration. As consumers become increasingly health-conscious, there is a noticeable shift towards sugar-free alternatives to traditional sodas and juices, which is propelling the growth of the global sparkling water market. Additionally, the introduction of new products by market players, particularly those featuring unique flavors, is further stimulating market expansion.

In terms of market segmentation, the sparkling water industry is divided into two main categories: plain and flavored. The flavored segment dominated the market share in 2020, as it encompasses sparkling water infused with various flavors. This segment is witnessing a growing acceptance among consumers who are eager to explore diverse taste experiences. Popular flavors enjoyed worldwide include lime, grapefruit, cranberry, orange, and more. Notably, the millennial and Gen Z demographics are gravitating towards vibrant, bold, and engaging flavor profiles. Flavored sparkling water offers a sense of personalization for these younger consumers, allowing them to associate their identities with specific flavors or combinations. Consequently, market players are increasingly focused on innovating flavor profiles to capture a broader audience, leading to anticipated growth in this segment in the coming years.

Regionally, the Asia Pacific sparkling water market is expected to experience the highest CAGR throughout the forecast period. Countries in this region, particularly China and India, are among the fastest-growing populations globally. The packaging industry is also flourishing in this area due to its diverse applications. The presence of well-established sectors, such as food and beverage, in nations like China, India, Japan, and South Korea, has heightened the demand for innovative packaging solutions. The increasing consumption of processed foods, coupled with advancements in packaging technologies, is driving the growth of the sparkling water market. As consumers become more health-conscious, there is a rising demand for healthier products. Hydration has emerged as a critical concern within the beverage industry, leading to increased interest in bottled water, coconut water, and functional beverages. In response to this trend, soft drink manufacturers are launching sports drinks and functional bottled waters that emphasize hydration. With the growing trend of packaged food and beverage consumption in the Asia Pacific region, the sparkling water market is poised for significant growth in the forecast period.

Several key players are actively participating in the global sparkling water market, including PepsiCo, A.G. Barr, Crystal Geyser Water Company, Talking Rain, National Beverage Corp, Asahi Group Holdings, Ltd., Dr Pepper Snapple Group, LIMITLESS, and The Coca-Cola Company.

The overall size of the global sparkling water market has been determined through a combination of primary and secondary research methods. The research process commenced with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Furthermore, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the sparkling water sector.